Dallas Cowboys Highest Priority – Changes from Yesteryear
It’s easy to compare the modern NFL with days gone by. Various issues can be raised and examined from various perspectives.
But one thing that has definitely changed is media coverage. And technology has rendered the greatest change in media coverage. It’s instantaneous! If not for the fact that sports journalists prefer to actually type an article, then proofread it, all coverage might be instant. The same applies, at least to a certain degree, to video coverage.
Even the fans provide a part of the coverage. But alas, technology has created demands for coverage that yesteryear never saw.
Maybe the greatest contrast for the Dallas Cowboys lies in the differences between the Cowboys organization of today from the Tom Landry era when it came to handling the demands of media coverage.
To the Cowboys organization of yesteryear, the finished product presented on the field for game-day was the primary focus. Yes, the Media was present, but the Media and their activities were a much lower priority compared to gridiron preparation.
For today’s Cowboys, Coach Jones has made sure that Training Camp is nothing but one big stage. Football preparation? Well, it’s definitely important! But determining just how important takes on a rather mysterious aura more suited for mystic contemplation than seeking a predetermined goal. As long as the show is produced and everyone is having a great time…………and oh, don’t forget the cash flow! After all, what’s Media attention without Federal Reserve Notes.
Of course, old timers know that all this Media attention and public accolades would not be taking place if not for the highest priority of a previous regime that knew how to run the whole of an organization, rather than just part of it. Current attention is just an extension of past Cowboys Glory.
One day, maybe Coach Jones will truly understand that dense reality. By then, though, it may be too late. Empires have been known to crumble for various reasons, all attention notwithstanding.
Until then, as all big-time circus operators know, the show must go on!